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Selling Guitar CDs
Is it Possible to Sell Enough Guitar CDs
to become a Popular Recording Artist?
Duane Eddy Did It
The Ventures Did It
Chet Atkins Did It
Selling Guitar CDs
It is possible to have recordings that sell in great enough number to be a successful instrumentalist. It has been done by Duane Eddy, by the Ventures, by Chet Atkins. In order to do so one must have that certain something in their playing, they must have originality, and they must devote enough time to being an instrumentalist to develop their Solo Playing to the point that they can deliver music that the fans will love. Unfortunately very few Guitarist realize what it takes to become a popular recording artist.
Vocals have been the big sellers since Frank Sinatra in Pop Music, and Roy Acuff in Country Music became popular around 1940. Big Bands had been the big seller up to that point in time.
It is possible for an instrumentalist to become so popular they are on the Billboard Charts along with the Singers. Duane Eddy did this and so did The Ventures.
The Rock and Roll Band The Ventures were super big for quite a number of years. The Ventures had 17 songs on the Billboard Hot 100. The Ventures sold 40 Million Records in Japan. The success of this instrumental group was near unbelievable.
Duane Eddy had songs on the Billboard Top 40 charts for five years. Duane Eddie was a featured entertainer on live shows where all the other entertainers were Singers. Duane Eddy was as much a Star as any Singer he appeared on shows with. Duane Eddy Recorded Songs were so popular almost all local professional Guitarist learned to play them for their local appearances.
Santo and Johnny with their Steel Guitar Recording of "Sleep Walk" was on the Billboard Hot 100 as stated on the Steel Guitar Hall of Fame" web site. Santo and Johnny had one more chart song and they became super popular in Europe. Santo and Johnny Recorded quite a number of Albums.
The record companies are very reluctant to put their money into recording and promoting Instrumental records since so few instrumental records have sold well. However, Chet Atkins was recorded by RCA and Chet had many Albums that sold quite well. I have read on the web that Chet Atkins has sold more recordings than any other instrumentalist. His Record sales have been in the millions.
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Chet had a unique opportunity to promote his recordings. He was the head of RCA in Nashville. RCA pulled all the stops out when promoting Chets Recordings. No other instrumentalist I have ever known of had this kind of clout in the Recorded Music business.
Did RCA spending big bucks to record and promote Chet Atkins Music make him into the Star of Guitar who sold recordings big time, more so than any other instrumentalist in the history of music? Without the super promotion of RCA Chets Recordings would have done well, but I doubt that they would have done quite as well as they did with RCA sparing nothing in promoting his recordings. But the promotion alone did not make Chet Popular. If Chet Atkins had not had the music people liked, his records would never have sold and in fact RCA would never have put the big bucks in their promotion. Chet did have the music that people liked and he had all the promotion that was needed to make his recordings popular since he was the head of RCA Records in Nashville.
Why do records sell? They sell because the fans like the music. It's as simple as that. If the fans do not like the records they wont sell under any conditions.
Why do so many Steel Guitarist and Standard Guitarist make recordings that do not sell? I think it is for the most part because they are playing music to impress other musicians instead of playing music the fans will love. I believe it is because they have not invited their own music artistry to emerge and have instead copied or imitated players they admire the most. If they have little originality in their music style, they are often playing music licks that have been played by every other player so much the licks have been worn out for years and in reality no one wants to hear the worn out licks any more. When people buy CDs they are often looking for something fresh, something different. This always looking for something fresh and different is what fuels the Recording Industry and this is what gives new Artists the opportunity to become popular.
When a Guitar Player whether he/she has been a backup road musician or a studio musician, plays too much show off music it turns the music fans off, not on. Recorded music fans want to hear meaningful artistic music. Sometimes the simpler music that is played artfully in a fresh and different way will catch the ear of recorded music lovers. It makes no difference to the fan if the music is played fast or slow for beautiful music is what they want to hear. The Savvy Musician knows when to play many notes and they know what they do not play is often as important as the notes they do play. Sometimes "Less is More" at least it is better, better music. The best music is what recorded music fans want and the technique or the speed of the Guitar Player does not determine if he/she is the best Guitar Player. The Quality, not the Speed, determines how good a Guitarist is.
One of the big problems for both Steel Guitar Players and Standard Guitar Players is that they have spent their life being backup musicians. As backup musicians they are the best, but often when it comes to being a featured Solo Star, the great backup Guitarist simply has not worked on being the man, the featured player, who is center stage and not backing up a singer. One must devote much time to perform essentially Guitar Solos, or the person that is the featured artist for the entire song instead of playing catchy Backup Licks to make a Singer sound good and maybe doing a short solo on the Vocal Recordings.
The Guitar Players who have had popular recordings that sold were players who love to play Instrumentals and be the featured musician as the singer is featured. They are not happy to spend their entire life playing second fiddle to a singer, not even if they make a huge part of their living backing up singers. The successful Guitar Players, in Steel Guitar or Standard Guitar, want to make their mark on music as an instrumentalist not as a backup musician. They want to show the world the Guitar can stand alone and produce some great music. So Successful Recording Guitarist, Steel or Standard Guitar, work on being a featured Solo Instrumentalist in addition to their backup work behind singers. They give importance to the Guitar as a featured Solo Instrument.
Chet Atkins proved what could be done by an instrumentalist, on any instrument, if the musician would take their instrument serious as a Featured Solo Instrument. Chet failed as a singer in 1946 so he knew that if he achieved stardom it would have to be as a Featured Solo Instrumentalist.
The temptation to be a singer as well as a Guitar Player is great. Its much easier to get a record contract as a singer than as a Guitar Player. However only the Guitarist who devotes themselves totally to playing Guitar can be at their best on the instrument. If there is an exception to this it would have to be Jerry Reed and Eric Clapton for Both Guitar Players Sing Quite Well. I have to believe that both Jerry Reed and Eric Clapton are both more loved as Guitar Players than they are loved as singers.
It is possible to have recordings that sell in great enough number to be a successful instrumentalist. It has been done by Duane Eddy, by the Ventures, by Chet Atkins. In order to do so one must have that certain something in their playing, they must have originality, and they must devote enough time to being an instrumentalist to develop their Solo Playing to the point that they can deliver music that the fans will love. Unfortunately very few Guitarist realize what it takes to become a popular recording artist. Therefore in comparison to the Number of Popular Singers, there are few really Popular Guitarist Recording Music that sells well enough that they can be considered Stars. In some ways this creates a golden opportunity for those instrumentalist who would devote themselves to being featured instrumentalist who make it in the Recorded Music Business for people truly love Instrumental Music.
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Classical and Jazz are both primarily instrumental music. The singers do not rule in these two Genres of Music. However there are very few featured instrumentalist recorded in the Genre of Classical Music. Yo Yo Ma, a Cello Player, has become super popular as a featured instrumentalist. Yo Yo Ma has received 15 Grammies and his record sales are very high. This proves that the Genre of Music does not matter when it comes to becoming a successful instrumentalist for Classical Music has a very small audience and the Cello is not considered to be one of the best Solo Instruments, yet Yo Yo Ma has huge record sales and is a very popular concert artists. Why is this so? Because Yo Yo Ma has that certain something in his playing of the Cello that produces music that Fans Love. The Example of Yo Yo Ma becoming super popular as a Cello Player should prove to all musicians that it is possible to record instrumental music that the fans will love. And it proves that if one plays music with that certain something they can become a Star who plays strictly instrumental music.
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